Teknokaz.com – Now we are in 2022 which means that we must follow the digital marketing trends this year. The goal is that the business is increasingly known by many people who become target consumers.
Marketing is a part of business. Today, companies or businesses are more focused on digital marketing even though they continue to run conventional marketing. By knowing the difference between traditional marketing vs digital marketing, you will be more confident to start using digital marketing.
Overview Of Digital Marketing
Judging from the name alone we can mean that digital marketing is an effort to market products or services digitally. There are many ways and media to do digital marketing and one of them is using search engine marketing. With so many choices of media and marketing strategies online, you can reach more target markets. As a result, the opportunity to get new customers is also increasingly wide open.
However, the results obtained depend on the business and how to build a digital marketing strategy that each company or business has. So, make sure you choose the right strategy so that business goals are achieved.
Benefits Of Digital Marketing
Every type of marketing, both traditional marketing and digital marketing provides benefits. Because this time your business will focus more on digital marketing, so you must first find out what the benefits of digital marketing are. One of the benefits of marketing a product or service digitally is a wider and targeted market reach. With a variety of media and strategies used, you have the opportunity to reach a wider target market without geographical restrictions.
You can also determine the target consumers you want to reach when promoting by considering various things including age, gender, hobbies, profession, and so on. The goal of marketing is to increase sales. By running digital marketing, you have more opportunities for sales figures to increase. This is another benefit of using digital marketing for marketing needs.
Digital Marketing Trends 2022
After knowing what the benefits of digital marketing are, have you decided to move from conventional to digital marketing? Using digital or conventional marketing strategies is an option. You can even run both at the same time. To be able to achieve the digital marketing goals that have been made, you must be open to digital marketing trends that may change and grow every year.
You also need to know what digital marketing metrics need to be understood to optimize the marketing strategy that is being run. Proper implementation of digital marketing is also expected to reduce churn rates so that businesses have the potential to benefit through sales and trust from loyal customers.
What are the digital marketing trends this year? Here are some digital marketing trends that can be applied to your online business!
In the digital era like today, business owners are competing to get the attention of consumers through various marketing media including content. Yes, content marketing is still widely used to attract the attention of internet users. The content used for marketing does not always have to be text. You can choose other types of content such as images, videos, audio, infographics, e-books, and more.
In order for these marketing efforts to provide maximum results, don’t forget to learn how to build the right content marketing strategy. Content still remains a digital marketing trend that you can apply because search engines are still a source of quality traffic.
Not everyone likes to read, therefore businessmen and marketers must look for other marketing strategies besides content in the form of articles. When it comes to digital marketing trends, this year video is still a very viable trend for you to use to market products digitally. In other words, you can still optimize video marketing by creating quality videos that are able to attract the attention of users.
The next digital marketing trends that you can still apply is paid search like Google Ads Indonesia. As explained earlier, search engines like Google are still the main source of traffic because many searches start from there.
Thus, you can take advantage of these opportunities to get traffic, leads, and potential customers or consumers. You can install Google Ads ads using keywords that are widely used by internet users when searching.
In addition, you can also use keywords that you have researched and related to the products or services offered on your website.
Wondering what leads are? This article can help you get information about leads.
Influencer marketing is still a relevant trend in 2022. Through influencers, you can influence potential audiences to choose the products or services you sell. This year, there are many ways to implement influencers in digital marketing strategies.
Now, there is a Tiktok platform that is popular and has many active users. You can also use the Platform to implement influencer marketing strategies. For Instagram followers, use Instagram reels for marketing purposes. Instagram Reels is the latest feature of Instagram that is currently being loved by Instagram users.
When deciding to market products via the internet, you will definitely find various digital marketing terms and one of them is mobile marketing. In 2022, mobile marketing is still a trend that you can consider if you want to get more benefits from online business.
Shoppers are using their mobile devices to search for products and make online purchases, especially in times of pandemic like today. To implement this one digital marketing trends, make sure your website is mobile-friendly. In order to achieve the goal, your website must be responsive on all mobile devices because visitors use different smartphones when accessing your website.
Artificial Intelligence (AI)
For those of you who want to maximize ROI from using digital marketing strategies, Artificial Intelligence (AI) is a 2022 digital marketing trend that is worth trying. Artificial Intelligence (AI) is an artificial intelligence technology that is increasingly used in digital marketing.
With this technology, marketers can learn, analyze, and make conclusions based on the data obtained. To optimize digital marketing, there are several AI tools that can be used such as Hubspot and Google Cloud AI.
Mobile or Live Streaming Shopping
Shopping can now be done without having to leave the house, especially with many online stores that can meet the needs of consumers. Even now we can shop through live streaming as many can find on the TikTok platform. This also proves that live streaming shopping is now a digital marketing trend that you should not miss.
Personalized Email Marketing
Email marketing is one type of digital marketing that you should also try, especially now that personalized email marketing is a digital marketing trend in 2022.
Through emails sent to your audience, you can build relationships in a more subtle, personal way. You can offer products or services according to the preferences or interests of the audience so that they will feel more noticed. Without having to spend time searching, they can get the product they are looking for.
Email marketing content can vary. You can even inform your audience when your business provides special offers such as special prices or discounts for the first purchase and cashback for loyal customers. All you can adjust by studying the audience data you have.
However, make sure the content in the marketing email should be made as attractive as possible so that the email recipient is curious and then reads the email. In addition, you must also add a Call to Action to the content so that the reader is influenced to take the next action.
As a businessman, customer service or customer service is an important thing that must be considered. Currently, customers always want to get a quick response because they increasingly feel spoiled by the ease of accessing anything. Chatbot can be a solution for businesses that want to provide a quick response to every customer. Chatbot is also one of the digital marketing trends this year.
By installing a chatbot on a website, customers can get information related to products or services through automated chat. Chatbot allows you to communicate with loyal customers and potential customers without time limits. The use of chatbot is also expected to increase the conversion rate of the website because visitors feel they get special treatment and can immediately get what they are looking for.
Digital marketing is indeed able to provide promising results, but it all comes back to the strategies and efforts made by each business or company.
By studying digital marketing trends, you can find out what are the most appropriate strategies to implement in digital marketing.