15 Best Digital Marketing Applications for Online Business

15 Best Digital Marketing Applications for Online Business

Teknokaz.com – Have you just started an online business? If so, then you will need a marketing application that can increase the marketing and sales of your business. Product marketing application is a digital marketing applications that can help business people in conducting digital marketing strategies, such as updating online catalogs, social media content, increasing engagement, and much more.

For more details, let’s see the discussion about the following best marketing application recommendations!

What Is A Digital Marketing Applications?

Digital marketing applications are devices used by marketing teams or business people to reach prospects by introducing products or services offered.
In its application, online marketing applications can help businesses to increase brand equity and customer loyalty. Because this digital marketing application can reach wider prospects so that it can create brand equity.

Besides being able to help reach wider prospects, online marketing applications can also help marketers to see results or achievements that have been done with the report and analysis features in marketing applications.

As for one of the online marketing applications that are widely used for marketing activities, CRM software. Marketing applications that are integrated with CRM are proven to be able to make business operations efficient by up to 47%.

What Are The Benefits Of Using Digital Marketing Applications?

The main benefit of digital marketing applications is that they help businesses to do marketing, both online and offline. In addition, marketing applications also still have many other benefits that can benefit businesses.

Here are the benefits of online marketing applications:

  1. Save time and cost in doing marketing
  2. Simplify management in the field of marketing
  3. Create market segmentation
  4. Provide insights related to customer data
  5. Increase brand awareness of target audience
  6. Building a stronger brand image
  7. Improve customer experience
  8. Build customer trust and loyalty to the business
  9. Connecting businesses and customers faster and easier
  10. Reach more customers across multiple channels
  11. Improve lead quality because you can market to targeted leads only
  12. Increase customer engagement or interaction
  13. Building marketing channels
  14. Deliver precise and accurate business reports, data and analytics in real-time
  15. Increase business sales and revenue

What Types of Digital Marketing Applications Can Businesses Use?

There are many types of marketing applications that you can customize to your marketing needs. Some of them are as follows:

Social Media Marketing Tools

Currently social media is becoming one of the effective marketing tools to reach and reach more customers. However, managing social media is not easy. For that, social media marketing applications are needed that can help businesses to do social media marketing. This app can help manage all sections of social media and allow you to publish more meaningful content on social media.

Email Marketing Tools

Email marketing application is very functional for those of you who use email marketing as one of your marketing strategies. This application can help you to do email marketing from the beginning to the end. From list building, templates, email sending, to generating amazing offer campaigns.

SEO (Search Engine Optimization) Tools

Nowadays the digital competition has intensified, where there are many companies that are constantly trying to increase their presence in search engines such as Google. Are you one of them? If so, then you need SEO tools to help optimize your business in search engines. So that the audience can find information about your business brand and products easily.

Conversion Optimization Tools

Conversion optimization tools are tools that can help you optimize your call-to-action buttons to increase more conversions for your business. The tool can also provide hints on small opportunities that you may be able to use to increase your income.

Lead Enrichment Tools

Lead enrichment tools is a marketing tool that can document well about your website visitors, and provide you with data related to what they do on your site.

You can use this app to understand your prospects and highlight important information to reach them once they show interest. In addition, this application can also be used to provide a more holistic view of your business traffic.

Landing Page and Lead Capture Tools

Landing pages and lead capture tools are marketing platforms that focus on capturing leads and ensuring that your traffic isn’t wasted by visitors who are more likely to take action. Simply put, this tool is a platform that can help you to bring more leads and conversions to your business.

Omnichannel

Do you have multiple channels of communication or sales for your business? If so, you may find it difficult to manage all channels at the same time.
However, you do not need to worry anymore, because the omnichannel system can help you to integrate a variety of different business channels in one platform. Thus, you can organize and manage your marketing across multiple channels at once easily and hassle-free.

CRM

CRM (Customer Relationship Management) is an application designed to manage all customer interactions or data in one centralized database.
The Data can then be used by marketers or businesses to develop customer-related strategies, such as effective digital marketing campaigns.

In addition, the use of CRM applications can also help you to find out what customers need or what trends are on the market. So that marketers can use it to create targeted and more effective marketing strategies or campaigns.

Graphic Design Applications

When creating a marketing strategy, you definitely need a visualization that can attract the attention of prospects or customers. For that, you can use graphic design applications as your marketing support application. If you have a budget or more budget for a designer, then you can use graphic design applications as the right solution for your digital marketing visuals.

15 Best Digital Marketing Apps for Business

1. Mekari Qontak

Mekari Qontak is one of the best local product marketing application (CRM marketing application) providers that can be used for marketing automation.

The Mekari Qontak digital marketing application can be connected to chat panels such as WhatsApp Business API, social media, and various other channels owned by businesses.

Thus, you and your marketing team can perform various tasks more easily. This includes the task of collecting a database of leads , interacting with prospects, sending out company promotions or campaigns, and much more.

2. Google Ads

Google Ads is one of the product marketing applications that must be owned by business people, especially for those of you who have an online business. By using Google Ads, you can reach more customers through the ads you post. But before that, you need to prepare the content you are going to advertise in advance. Ads can be text, images, or videos.

3. Google Analytics

Google Analytics is a marketing application that businesses must have to do marketing through the website. This Google app can help you analyze traffic and explain some of your website information. For example, such as identifying which pages have the most visitors and analyzing which web content has the best performance. You can use this analysis to develop a good digital marketing strategy. Because you can also identify customer behavior.

4. Canva

Canva is a graphic design application that you can use to support marketing. This application is easy to use, even for those of you who do not have graphic design skills at all.

You can use Canva to create social media graphics, presentations, posters, documents and other visual content. So it is suitable for online businesses that want to develop content to attract customers so as to improve brand image.

5. Trello

Trello is an app that can help your marketing team to move forward. With the Trello app, you can collaborate, manage projects, and reach new peaks of productivity. The Trello app also provides a variety of advanced features to support your team collaboration. For example, unlimited cards, up to 10 boards per Workspace, and unlimited Power-Ups per board.

6. Pipedrive

Pipedrive is a digital marketing application that is run using a CRM system that allows businesses to plan marketing activities and monitor transactions that occur in the business.

7. Intercom

Intercom is a communication platform that handles all matters relating to customers. This online marketing app focuses its services on the sales funnel stages, including customer onboarding, activation, and trial conversion. In addition, Intercom is also able to identify prospect accounts that appear on your website and are directly directed to the marketing team.

8. Drip ECRM

Drip ECRM is a digital marketing application that focuses its application performance on two things. Drip marketing is where potential prospects are reminded of a brand through a series of scheduled e-mails. Second, their services are geared towards e-commerce.

9. Salesflare

Salesflare is a CRM and email platform that has been widely used by businesses to maximize results and minimize work. This online marketing app features automation of data entry obtained from social profiles, e-mail, calendar, phone, company databases, as well as professional email signatures.

10. SociaBuzz

SocioBuzz is an online platform that connects businesses with influencers and creative content. This Platform offers endorse services of artists, celebgrams, YouTubers, bloggers, to creative services “behind the scenes” such as writers, MUA, photographers, and videographers. Their profile is completed with the number of followers, website visitor numbers, engagements, portfolios, testimonials, and personal information.

11. Mailchimp

Mailchimp is an all-in-one online marketing application that helps businesses run effective marketing campaigns through e-mail. This online marketing app collects and manages data and converts it into personalized messages.

12. EngageBay

EngageBay is an Integrated marketing, sales, Customer Service, and CRM application to help small to medium-sized companies. This online marketing application is cloud-based so that it allows businesses to build good relationships with customers and retain them forever.

13. Kartra

It is a cloud-based marketing application, thus helping businesses to create, launch, and manage e-commerce platforms. In addition, this application is also used to carry out promotions or marketing campaigns and provide a helpdesk portal for customers.

14. Hootsuite

Hootsuite has a solution that will make it easier to manage business marketing on social media. Using Hootsuite’s online marketing app, you can resolve customer questions quickly and provide a seamless customer experience through better collaboration between teams.

15. Act!

Act! is a marketing application that can not only be used for marketing, but also can be used for sales needs. Further, this app can also help you to convert prospects into loyal customers.

What Are the Features That A Digital Marketing Application Must Have?

The following are important features that a good product marketing application must have:

  • Contact management
  • KPI tracking
  • Leads management
  • Cost of customer acquisition
  • Performance reports

Digital marketing applications are tools that can make it easier for businesses to do marketing, especially digital marketing. This can certainly encourage you to get optimal income at an efficient cost. So it’s no wonder that many businesses use marketing applications to optimize their marketing.

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